The Happily Ever After for Chatbots & Messaging Apps?

On the aftermath of their debut on messaging apps, chatbots have been at the epicenter of an ongoing conversation about personalisation. Why did this collaboration happen? And how far is this going to go? It’s time to have a deep dive.

In the’ 60s, renowned press analyst Marshall McLuhan argued that the’ Medium is the message’. He was certain it had to some degree shaped and controlled the “scale as well as type of human association and action.” According to this theory, the medium embeds itself onto something it transmits, and it directly influences the way the actual message is perceived. It attempts to be an extension of our feelings, expanding our ability to perceive and interact with the world.

At this time, about half a century later, the medium turns into an acceptable type of real human interaction – say hello to your messaging apps. As of last year, there have been 1 billion users (14 % of the world’s population) on WhatsApp. Together with the owners on Messenger, there are sixty billion messages sent and also received every day. Where would businesses find greater engagement?

A survey conducted by Facebook found that participants who can chat with stores on these messaging platforms felt more positive about the business, whether it was about transactions, post or inquiries – sales. Commerce turned into your own affair. McLuhan was right, and remains best – The influence of messaging does lie over the platform.

Why haven’t companies taken advantage of these platforms for twenty years or even more? Because businesses marketing themselves via messaging apps were oblivious to a single philosophy or brand name of personalisation – If not human, be humane “, until chatbots arrived along in 2016.

Ever since they entered the market, chatbots on messaging platforms are struck. They’re having a favorable influence on businesses, as more industries are bouncing aboard the’ personalisation’ bandwagon. Now what is the subsequent step? What does the future behold for this eclectic union? The following are three possibilities –

With chatbots, online messaging apps are going to become the new browsers. They are intending to do for businesses what websites happened to be getting into for them about a decade back. Forrester Research projects that investment in AI and Machine Learning will triple by 2017 to much better exploit operator conduct and improve the conversational interface created by bots.

Messaging apps are going to become much more pertinent to IoT installations. For e.g. more users will begin to get coupons, notifications on sales etc. via messages after they happen to pass by the merchant. Or, conversely, the employees of a factory can use the data collected to keep in touch with their machinery and make much better use of it.

The’ App culture’ is sinking, as consumers are getting much more tight-fisted about device mind and data use. But messaging apps/platforms remain titled’ essential’ because messaging is now a way of living. Since chatbot platforms can immediately deploy bots onto these apps, the need for a proprietary app is canceled. Then there is the scope of services businesses are able to provide through these apps.

Chatbots are about to go a long way in understanding the nitty-gritty human conduct through messaging apps with the development of AI and Machine Learning. But when McLuhan’s concept holds up, chatbots may just be a critical part of human belief actually a decade from today.
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